What if I told you that the biggest technological changes that everybody is talking about in Silicon Valley are happening in China on a much larger scale?

China has created revolutionary e-commerce, and soon IoT models that not only have taken over the country by storm, but also are seen as inspirational by developing and developed countries.

Thanks to hundreds of interviews across 4 continents with over 200 CEOs and C levels of Asia’s biggest technology companies, I have created a framework and analyzed trends to describe how and where the Chinese Internet model will have its biggest impact.




Chapter 1 – The Great (Technological) Leap Forward

A profound technological revolution is underway in China driven by the Internet and e-commerce.

Key Takeaways

  • Learn how China is moving from a growth model centered on production and export to one based on productivity, innovation, and domestic consumption
  • Chinese e-commerce model is based on three pillars
  • Where is Chinese e-commerce heading

Chapter 2 – A Perfect Blend

China has created its own unique e-commerce model. A chef tells the story of why Ebay lost its battle against Alibaba and why foreign businesses still fail to understand China.

Key Takeaways

  • Chinese e-commerce is a blend of East and West
  • Free is indeed a winning business model in China
  • Learn how Chinese consumers buy online



Chapter 3 – A New Breed of Companies

Who are China’s e-commerce main players and how do they operate?

Key Takeaways

  • China e-commerce is dominated by mega-platforms, the BAT-X
  • There are two online business models in China: the Alibaba model, and the model
  • Each platform is building its own ecosystem of payment, transportation, finance, and healthcare applications

Chapter 4 – Transformed Lives

From urban areas to the countryside, e-commerce has changed the way hundreds of millions of people live, work, and buy.

Key Takeaways

  • Who are the Taobao entrepreneurs and what are the Taobao Villages
  • Learn how online commerce is replacing offline retail in lower tier cities
  • Find out how consumers are now driving manufacturers production



Chapter 5 – A Super Connected World

The physical and the digital world have merged like nowhere else.

Key Takeaways

  • What does online to offline mean (O2O) and how does it work in China
  • What are the current and future O2O winning models for China
  • Which industries will be disrupted by the e-commerce platforms

Chapter 6 – It is all about social

People buy and share everything they purchase. Chinese are no longer just consumers; they are now part of the product’s ideation processes.

Key Takeaways

  • What is social commerce and how it works in China
  • Learn how to embed a social strategy in a business model in China
  • Learn how China mobile commerce works and where it is heading



Chapter 7 – Moving (East and West)

Chinese e-commerce is now moving out of its borders being adopted by emerging economies like India, South East Asia, Africa and South America.

Key Takeaways

  • The next e-commerce wave: the emergence of India, Indonesia and Africa
  • China e-commerce is becoming the emerging world model
  • Learn how China e-commerce will challenge the developed world

Chapter 8 – The Connected Brand

How China is internationalizing its commerce while stimulating its internal demand.

Key Takeaways

Learn how China is connecting itself to the rest of the world
Find out how Cross Border e-commerce operates
Learn how well-established brands are plugging China into their International strategy



Chapter 9 – What Happens Next

China is building a bridge across the Pacific connecting itself to Silicon Valley.

Key Takeaways

  • Learn how China is connecting the online to the offline world
  • Find out why China will lead the next IOT revolution
  • Learn how China is connecting itself to Silicon Valley

The book is based on 200 interviews with Asia’s top e-commerce entrepreneurs and investors


East-Commerce is the first book on China e-commerce and the Internet of Things