I have never read such a penetrating exploration of China’s e-commerce scene. Not only does it cover the unique characteristics of China’s e-commerce landscape but it also delves into the cultural motivators of the Chinese people who are uniquely passionate about online shopping.
As China now becomes the world’s largest e-commerce market, this book provides a timely and insightful analysis for investors looking for opportunities in China.
East-Commerce is an insightful and entertaining guide to the e-commerce boom in Asia’s emerging markets. Filled with interviews and anecdotes from leading entrepreneurs and businesses, Marco Gervasi has written the most comprehensive book on the topic I’ve seen.
Inquisitive and well-articulated, East-Commerce describes in a unique way how China is leapfrogging the West in many key online sectors – a must read.
East Commerce provides incredible insight into the technological and cultural changes going on in China. It is especially valuable for multinational companies doing business in China to re-frame their thinking and marketing approach and to build loyalty in this massive market.
East-Commerce gives an insider’s perspective on what it’s like to operate in the biggest e-commerce market in the world – each one of my team members has this book on their desk.
Marco Gervasi delivers crucial insight into the global implications associated with the increasing relevance and reach of the ‘East- Commerce’ model.
East-Commerce reads more like a novel than a text book as it details the evolution of the Chinese ecommerce marketplace and offers great insight into how to successfully navigate the complicated landscape.
Digital disruption is taking place with incredible speed and intensity in China and with it, tremendous innovation and entrepreneurship. Marco Gervasi has chronicled this development with first-hand knowledge and experience in this book. I recommend it to those who care about what is truly changing China and therefore, the world.
My name is Marco Gervasi, and I am a strategic adviser helping businesses on their investments into and out of China. Until recently, I did not have a particular interest in technology. Then, something happened. I realized that technology is changing our lives and our jobs. East-Commerce is my journery through discovery of what is happening in China and soon to the rest of world.